It is the designer’s noblest aspiration to explain a complex world in simple ways.If you want to make a mobile-friendly Elementor website, or convert your already-built website into one, we are here to save you!Ĭurrently, you can easily build a beautiful, fully-functional, well-optimized website using Elementor. In a world that is already filled with clutter, simplicity is a strong message. There are other reasons than the strictly practical to simplify logos. Google has adjusted its logo a number of times – the last time being in 2014 when it moved the “g” and the “l” microscopically. When 3M (and other companies) reached the bone they stopped changing. Most of the changes were simplifications. 3M have changed their logo more than 30 times in the last hundred years. Some companies change gradually as part of a long-sighted plan. Some companies change their logo gradually, sometimes because they both want and don’t want to change. When companies realise their logo is too complex in practical use, time is up for a simplification. Whatever symbolism was invested in the original multicoloured Apple apple is long forgotten. We don’t speculate much about an Apple apple when we see it – we just think Apple. Later, companies realise that once the logo is learned it is just noticed rather than studied and interpreted. Procter & Gamble in many years sponsored their 1882 logo showing the man in the moon and 13 stars, a reference to the the original 13 North American colonies. This often leads to rather complex designs. The rationale is that the market will look at their logo, and correspondingly understand the company’s special place in the market. When companies adopt their first logo they typically want to say as much as possible. They are easier to produce and easier to read under difficult circumstances. Simple logos are more robust than more complex marks. Shell, Westinghouse, American Airlines to mention a few. When large corporations change their logo they typically simplify. Long forgotten are the cluttered user interfaces of their former competitor search machines. With its welcoming logo on the white screen homepage with minimal text, Google’s logo has long been a paragon of simplicity. They are not easily confused with something else. It is Google’s privilege to be bold in their logo adaptions since – like TV stations – we see them so often in the same place. The basic idea of graphic brand identity is reputation by repetition, but sometimes a short-lived change makes us see the well-known in a new light. Google’s news release concerning the new logo does not reveal whether they will continue to adapt their logo to special occasions on special days – such as the Google logo made of LEGO bricks to mark the toy bricks’ 50 year anniversary. Google rightly stresses the childlike simplicity and playfulness of the new logo. It has also introduced four coloured dots, the use of which is not totally clear:Ī dynamic distillation of the logotype for interactive, assistive, and transitional moments.įinally, a new geometric sans-serif typeface has been introduced to go with the new logo: Product Sans. Google, Author providedįor use in very small contexts, Google has developed a four-colour capital “G” to substitute the old lower case “g”.
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